web-designing-banner

How 2 design banners and covers yourself, without a designer

23rd January 2018

Summary: How to design your own professional looking banners, social media covers, ebook covers, infographics, flyers and other marketing graphics without using a designer.

Outcomes:

  • Learn which easy to use, affordable designing systems are out there.
  • Design your own headers, banners, social media covers, social media images and ebook covers.
  • Eliminate the need for overly expensive designing software and high design fees.

Steps

Step 1: Decide which designing systems and tools you want to use.

There are some affordable designing systems and tools out there which can empower you to design all your website graphics, social media graphics and other marketing graphics yourself.

Here are some examples:-

1. Canva 

Canva is one of the easiest and most affordable design tools to use.

They supply templates of the all the main types of marketing graphics, sized to the correct dimensions. These include ebook covers, social media graphics, social media covers, website banners, website headers, flyers and posters.

Under each general template you can choose from a wide range of specific templates with the styles that you prefer.

You can then change the colours and fonts, add text and images. Canva has an image library of over 1 000 000 images. You can also upload your own images.

Canva is free to use with quite a number of free templates and free images. They also have a massive library of paid for templates and images which cost as little as $1 an image.

Once you are finished your design, simply download it to your computer and then use it where required on your website or social media.

2. Youzign

While Canva supplies the basic design functionality you need for simple design work, it does have its designing limitations if you want to create more complex designs.

YouZign also supplies templates of all the main types of marketing graphics sized to the the correct dimensions, including social media covers, banners, headers, social media images and ebook covers.

But YouZign also has a lot of additional design functionality.

There are a lot more complex functions in terms of adding text, lots of different fonts, colours and shading, patterns, adding different text styles and images.

YouZign also includes a full image editing tool to edit, resize, highlight or edit parts of images, including photos.  You can also create your own custom images with custom sizing.

YouZign is a paid for designing system, but it is far more affordable, much easier and more intuitive for the layperson to use when compared with other, more complex designing software.

YouZign takes about a day to familiarize yourself with. They have a good support function to help you get started with your designing.

3. Adobe Creative Cloud

Adobe Creative Cloud allows you to pay monthly subscriptions for well known, professional designing software from Adobe like Photoshop, Indesign and Illustrator. This can be more affordable than paying for their software in one lump sum.

While more expensive than the other mentioned options, it is certainly worth investing in a professional designing software like Adobe if your business depends heavily on high quality marketing designs.  And being able to design things in-house with your own software is still more affordable than paying a professional designer hourly fees for every single graphic you need.

A more complex system like Adobe will require a bit of time to learn how to use.

4. Templates already on your computer

Don't forget that a lot of the software you use every day will come with its own free designing templates.

For example, Microsoft Word has newsletter, brochure, flyer and business card templates.

When creating your documents, check to see if there is already a template on your computer that can make your work look more professional.

Step 2: Create standard, saved designs that you can use again and again

Once you have created a design, you can save a lot of time by using that saving that design as your own unique template to create more of the same type of graphics when you need them.

For example, you may design a banner for an event you are promoting on your website, and then use the same layout again for a different event but just change the image and the title. This is much quicker than designing another banner from scratch.

As another example, you could design a graphic for your Facebook posts with the colours, fonts and backgrounds that suit your brand. You then use the same saved graphic again and again with different images or text.

Step 3: Keep adding to your knowledge of the design tool functionality.

Every time you design a graphic, make a concerted effort to practice using an additional functionality of your chosen designing tool or system that you have not used before.

Your designs will quickly look more professional as you progress.

Which ever designing system or tool you choose, in an online age where marketing graphics have become extremely important, it is wonderful to empower yourself with the ability to do your own design work in-house.

You still have the option to use professional designers where you need to.

About The Author

How 2 for entrepreneurs

How 2 for Entrepreneurs supplies free, step-by-step 'How 2' processes specifically designed for entrepreneurs, including suggested systems, tools or templates to aid each process. To access these free step-by-step tutorials simply go to the 'About Us' page and subscribe, or download one of our many free giveaways.