How to create a landing page that converts the best

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Summary: How to create a landing page with the best possible conversions.

Step 1: Clarify the objectives of your landing page.

Main objectives include:

1. Opt-ins.
2. Click throughs.
3. Product launches.
4. Sales pages.
5. Upselling.
6. Thank you pages.

Depending on your business strategy, you can design a set of landing pages that takes your customer on a journey.

For example, a page that with a catchy heading and a button that encourages them to click through, which then goes to a page that collects their email, which takes them to a thank you page which in turn encourages them to like your facebook page

Step 2: Choose a landing page builder in line with your objectives.

There are 2 main types of landing page builders:

1. Template page builders.
2. Flexible page builders that come with template options.

An example of a template page builder is LeadPages, which supplies popular landing page templates, which you can order according to conversion rates in the marketplace. You can do general template editing on a LeadPages template like changing an image or text, but you don’t have the flexibility to move images or text, you have to work within the template.

An example of a flexible page builder with template options is Unbounce. With Unbounce you have the ability to move elements around and change them the way you want them to look. But you don’t have the ability to use the highest converting templates out there.

Ideally, you should find a balance between the two in your business.

Step 3: Look at proven landing page templates in line with your objectives.

If there is a proven template that exists that already meets your needs, then why not use it.

If you can’t find a template that meets your needs, then looking at templates at least give you ideas as to how to best structure your landing pages.

LeadPages is one of the best places to look for high converting landing pages, or ideas for the layout of your landing page.

Step 4: Explore flexible landing page versions if required.

If there is no template that meets your needs, then explore the creation of your own flexible option, on a software like Unbounce.

Here you can customize your idea in greater detail and make the page look exactly how you want it to look.

Step 5: Test your landing page with A/B split testing and improve as you go.

An A/B test is simply testing two different variants of the same landing page, for example one page with red button and the same page with a green button to see which page converts better. Landing page builder tools like LeadPages and Unbounce will have built in A/B split testing.