Summary: How to do a webinar, or an online seminar or presentation, in order to generate leads and make sales from your home or office.
A Webinar is a seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.
People register online for the webinar and can attend from the comfort of their own home or office.
Webinars are great lead and sales generators because they offer value in the form of content, they are interactive and they allow you to make an offer to a live audience without incurring the cost of a venue.
Here’s how to do a Webinar:
Step 1: Get Webinar Software.
You will need to get the software that allows you to do Webinars.
The most popular one is Go to Webinar and it does come with a monthly cost.
If you have a lower budget, use a meeting software like Join.Me, which can also be used to give Webinars.
Most Webinar software will give some kind of free trial before you start to pay.
Step 2: Create a presentation in Powerpoint or Keynote.
You can think of a Webinar as an online presentation.
Same as you would create a presentation if you were standing in front of an audience, you also need to create a presentation in order to give a Webinar.
Simply prepare your content on Powerpoint or Keynote slides.
Add images, effects and colours where you can.
Remember to include your branding on the bottom of each slide.
Try keep the written content on your slides brief and to the point.
Step 3: Write a guideline script for your Webinar.
Write or type out a guideline script for yourself to follow with each slide as you give the Webinar.
You would say a lot more than what is written on a typical slide, in order to explain each slide.
Step 4: Set up your Webinar.
Go onto the Webinar software you have got.
Follow the instructions to set your Webinar up.
Include descriptions, scheduled dates and times, branding, presenters and any panelists.
Step 5: Rehearse your Webinar.
A software like Go to Webinar gives you the option to rehearse your webinar before you give it live.
You can rehearse the Webinar as many times as you like.
If you have another computer, keep it open next to you to see what the Webinar looks like from the attendees’ perspective.
You can also simply rehearse the Webinar by practising the presentation offline and running through it a few times to yourself.
Step 6: Promote your Webinar.
Promote your Webinar by sending out the Webinar registration details and links to your mailing list.
You can use the registration forms provided by your Webinar software, or alternatively set up your own lead page with integrated links to your webinar registration forms.
A tool like LeadPages has templates to help you design a great page to promote your Webinar and these templates will integrate with Go to Webinar.
Once people register, they will receive automatic reminders before the Webinar from the Webinar software.
Step 7: Give your Webinar live and record it.
At the scheduled time, give your live Webinar by starting the Webinar or group meeting and then starting your Webinar broadcast.
Make your Webinar interactive by asking questions and conducting polls.
Don’t forget to record your Webinar. Webinar software like Go to Webinar will have a record button.
Step 8: Give Value and make an Offer during the Webinar.
During the Webinar give a lot of value in the form of content, then promote your offering.
Ensure you have an easy way for people to access your offering during and after the Webinar. This could be an easy to remember link or URL to a sales page.
Alternatively, you could ask people to type in their names and numbers in the Webinar question box, and then contact them as soon as the Webinar is finished to close the sale.
Step 9: Follow up with Webinar Attendees after the Webinar.
If you use a Webinar software like Go to Webinar, it will automatically send out an email requesting customer feedback.
You should also send out your own follow up emails with a link to your offering for those that attended the Webinar but still need more time to think about it before they purchase.
Step 10: Send out a Webinar Replay.
Software like Go to Webinar will generate reports for you of who attended, how long they attended for and who registered but did not attend.
Send out the recorded Webinar as a Webinar Replay to all attendees.
Send out the replay to all those that registered but did not attend.
And send out the replay to everyone on your mailing list for good measure.
Make sure your Webinar Replay has a call to action for your offer on it, so as not to miss out on any additional sales.
Step 11: Assess the Results of your Webinar.
Review all your Webinar reports, leads and sales results to see what worked and what didn’t.
You will most likely find that you need to tweak and improve some things before you hold the Webinar again in order to improve your results.