Watch the video or read the text.
Step 1: Make it about “How can I help?” instead of “Whats in it for me?”
Effective networking is not about having a quick way to promote your business.
It’s about forming real connections over time that support you and your business.
Figure out how you can help others or connect others, and they will soon help you and your business in return.
Step 2: Collect contact info using clever technology.
Stop the habit of collecting paper business cards that you end up losing anyway.
Start using technology to collect people’s contact info digitally.
For example, use Facecard to exchange contact info and connect on social media.
Or use a business card scanning app like Camcard to scan a paper business card into your phone.
If you use a customer relationship management system or CRM, then an alternative is to create an online contact form that puts contact info into your CRM immediately. Access the online contact form via your mobile device during the networking.
Step 3: Create enough touch points.
After a networking session, cement connections by creating at least 3 touch points.
A touch point requires 2-way communication for it to be effective.
Connect on Facebook and send a Facebook message saying hello. The touch point becomes effective once the other person replies.
Send an email saying hi, was great to meet you. The touch point becomes effective when the other person replies saying it was great to meet you too.
And connect on Linkedin with a personal message. Again, the touch point is effective once the other person replies.
If you have less than 3 touch points, you have probably not cemented the relationship enough.
Step 4: Cultivate real relationships over time.
Real relationships form over time, through more regular interactions.
For example, once you have meetings, connect more on social media or email, start doing business together or help each other, the relationships become more solid.
These real relationships are more likely to become customers who keep buying from you or keep supporting your business in other ways.